Social media has changed online marketing since entrepreneurs discovered its potential for promoting their business. In fact, according to AdWeek, 79% of business owners say that social media is the most effective channel for business-to-business brands.
Despite the fact that business owners spend only about 15 percent of their budgets on social media, it still yields one of the most impressive results for them. Here are some online marketing tips for companies in Peterborough and beyond that want to engage their followers and create a commanding presence on social media platforms.
While many business owners are aware of the concept of online reputation management as a component of internet marketing, very few are maximizing the strategic benefits of online reputation management.
ORM and the Enterprise
Much of the success of any business revolves around the positive reviews that it receives from its customer. Otherwise known by the acronym ORM, online reputation management seeks to collate these reviews onto platforms that can be viewed by the general public (such as Google Places and Yelp). This is important when one considers the fact that more than 85 per cent of consumers rely on the reviews of others when deciding on a purchase.
Knowing the Desires of the Consumer
Data from ORM efforts and related online marketing campaigns tell the business owner what is necessary to keep a customer happy.
When a prospect in Ontario, however, is looking for a remodelling project that involves “green” and sustainable materials and techniques, it may become increasingly challenging for you to land the job. How do you let your prospects know you are the right company to choose? How do you ensure they find you amidst thousands of competitors in the construction industry?
It’s time for your company to consider online marketing in Peterborough through firms like moresalesforyou.ca. While many Canadians are starting to embrace “green” construction methods for their remodels, and acknowledge the benefits of recycling and sustainable goals for energy savings and lower carbon emissions, “green” contractors are still not that prominent in the crowd of builders. Without proper positioning and marketing, you could easily fade among other companies that don’t support sustainable practices.