Back-to-school season is just around the corner, and businesses are stepping up their game to reach out to students and their parents. Five key product areas enjoy heavy sales during the back-to-school season: books, apparel and accessories; computers and consumer electronics; music and video; toys and hobby; and office equipment and supplies.
If your business is offering these products, using social media in your marketing strategy should be top priority. More than at any other time since social media caught fire among internet users, recommendations from social media have become just as influential, if not more so, than word-of-mouth. Your business can leverage social media marketing to your advantage through these following approaches:
Reaching Out to Teenagers
You can make students excited to go back to school by posting aspirational ideas that they can view on their mobile phones.