Online Reputation Management: A Critical Part of Internet Marketing


While many business owners are aware of the concept of online reputation management as a component of internet marketing, very few are maximizing the strategic benefits of online reputation management.

ORM and the Enterprise

Much of the success of any business revolves around the positive reviews that it receives from its customer. Otherwise known by the acronym ORM, online reputation management seeks to collate these reviews onto platforms that can be viewed by the general public (such as Google Places and Yelp). This is important when one considers the fact that more than 85 per cent of consumers rely on the reviews of others when deciding on a purchase.

Knowing the Desires of the Consumer

Data from ORM efforts and related online marketing campaigns tell the business owner what is necessary to keep a customer happy.
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Online Marketing: Tap Your Full Business Potential

The dynamic and diverse economy in Peterborough makes it crucial for local businesses to stand out among their competitors. According to Ontario East, local businesses have access to an incredibly large potential customer base, given that more than 6 million people live within 320 kilometers of this city.  Continue reading

Online Marketing Strategies to Increase Your Sales

Every business in Peterborough can take advantage of online marketing. Obviously, you should create a website and build a strong online presence for your business. Otherwise, your clients will choose your competitors and your business will not receive profits. Here, we will talk about online marketing strategies which will help you increase sales for your business in Peterborough.

Search Engine Optimization

Statistics shows that about 88% of people use search engines to find products, services or information on the Internet. Most search engine traffic is generated to the top 3 ranked websites. This means that search engine optimization must be the part of your online marketing strategy. Your goal is to achieve top search engine rankings for profitable keywords.

Pay per Click Advertising

Pay per Click advertising will help you increase search engine visibility for your website. PPC allows for a more targeted approach to online marketing, which can help you reach your intended market faster, more effectively, and more comprehensively.

Social Networking

Popular social networking sites unite a great deal of people from all over the world. As such, they can be perfectly used for online marketing purposes. Business owners can use Facebook and Twitter to promote their products and services. In addition, social networks are an ideal platform for communicating with customers.