Online Marketing Based on Traditional Principles

The techno-hip online marketers are keen to throw out traditional marketing and replace it with what they define as “cutting edge” marketing that is in fact, a series of moves pandering to a disinterested (but larger) audience. If you are based in an Anglo-Saxon country such as Britain, the USA or Canada, and are beset by online marketing companies that claim they are innovative, consider taking a step back and finding a company that grounds its marketing with traditional principles.

Helping the Customer Buy

Good marketing is about helping the customer buy. You help them buy because it means they buy from you and not your competition. You are not creating a need, but you can exaggerate a want.

Hire an online marketing company that can apply this to your online marketing. Help your customers with more than just price comparisons. Review your goods or services against your competitors, or give the pros and cons of your product against others.

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A Look at Tweaking Adwords Strategies

Google AdWords are a critical element in pay-per-click (PPC) advertising. They are used to create new PPC ads that appear at any specified part of a search result listing. Even then, however, you might have your business use a hefty chunk of the advertising budget on PPC and still not get the results you need. Peterborough internet marketing specialists can help tweak your AdWords projects through a number of methods. Continue reading

E-commerce: Quest for Better Internet Marketing

Live statistics from shows that internet user population is now at 2.99 billion and counting. Presumably, this rapid growth is caused by the multitudes of benefits the Internet can offer both businesses and consumers–one of them being e-commerce.

E-commerce is the electronic or online version of the traditional over-the-counter business transactions. Whether it’s bills payment or product trade, it’s called e-commerce if it does not involve the lengthy and time-consuming personal transaction in an office or payment center. Continue reading