Online Marketing Tips to Engage More Followers on Social Media

Social media has changed online marketing since entrepreneurs discovered its potential for promoting their business. In fact, according to AdWeek, 79% of business owners say that social media is the most effective channel for business-to-business brands.

Despite the fact that business owners spend only about 15 percent of their budgets on social media, it still yields one of the most impressive results for them. Here are some online marketing tips for companies in Peterborough and beyond that want to engage their followers and create a commanding presence on social media platforms.


The importance of online marketing

The Internet is now a huge part of the lives of billions around the world, and it doesn’t show any signs of slowing down! With this in mind, you’ll have some idea of why online marketing is so important for any business venture in the current climate. Here are a few reasons why internet marketing is both important and advantageous.

First of all, a business that takes advantage of online marketing methods can extend its reach to more of its audience. The sheer cost of most traditional marketing resources meant that global marketing used to be limited to companies the size of McDonald’s and Coca-Cola. With internet marketing, you can set up a social media and blogging campaign in seconds, which will reach targeted demographics of people browsing the internet for products or services like yours.
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Helpful Social Media Marketing Tips In Time for Back-To-School Crunch

Back-to-school season is just around the corner, and businesses are stepping up their game to reach out to students and their parents. Five key product areas enjoy heavy sales during the back-to-school season: books, apparel and accessories; computers and consumer electronics; music and video; toys and hobby; and office equipment and supplies.

If your business is offering these products, using social media in your marketing strategy should be top priority. More than at any other time since social media caught fire among internet users, recommendations from social media have become just as influential, if not more so, than word-of-mouth. Your business can leverage social media marketing to your advantage through these following approaches:

Reaching Out to Teenagers

You can make students excited to go back to school by posting aspirational ideas that they can view on their mobile phones.